Live Your Brand Promise:  Your “brand” is what your others think of when they hear your brand name.  That opinion of your company is built on their customer experience, and that experience is built on your brand promise and how well you live it.  What is your brand promise? Do you live it every day? Companies and individuals live and die by their brand.  Don’t allow your brand to be built by accident.  Learn the key to creating the reputation you want.