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Stop selling…start solving! Sales has its stereotypes, and many are well-deserved. However, the truth is that those stereotypes exist because most people do not know how to sell. They have learned the cheap tricks, but sales is about authentically connecting and helping people solve their problems. Sales is about being interested in others, not your quota, commission or bonus. Focusing on yourself leads to transactions, not sustainable success. Learn how to pull people in rather than push them around. Learn to become their trusted advisor.