BRAD FEDERMANSpeaker · Author · Consultant
International Keynote Speaker

Transform Your Culture.
Engage Your People.
Elevate Performance.

Keynotes and insights from best-selling author and culture architect Brad Federman that inspire organizations to discover and live their possible.

Book Brad for Your EventSpeaker KitPDF
30+
Years experience
4
Published books
Top 30
Global Culture Guru
Brad Federman delivering corporate keynote on workplace culture and employee engagement

Trusted by the world's most demanding organizations

HiltonMarriottMayo ClinicOlympusAllegiantUnited AirlinesCitizens BankMacy'sEnvoySt. JudeSherwin-WilliamsCoca-ColaHiltonMarriottMayo ClinicOlympusAllegiantUnited AirlinesCitizens BankMacy'sEnvoySt. JudeSherwin-WilliamsCoca-Cola
“If you’re open to it, Never Delegate Again will challenge and revolutionize how you lead. It might even change the way you think about your role entirely. And that’s exactly the point.”
Dr. Marshall Goldsmith
Thinkers50 #1 Executive Coach · NYT Bestselling Author
Portrait of Brad Federman, keynote speaker and author on workplace culture
About Brad

A culture architect who turns engagement into measurable performance.

Brad Federman is the Founder and President of PerformancePoint LLC, a leading performance improvement company. With over 30 years of corporate experience, Brad is an international author, speaker, coach, and consultant dedicated to helping organizations build thriving cultures, level up leadership, energize employees, and captivate customers.

He is an accomplished author of four books — his latest, Never Delegate Again: Uncover the Secret to Growing Your Company, Your People and Yourself, features an introduction by Marshall Goldsmith. Brad is a highly requested speaker at conferences worldwide and has been featured in Fortune, FOX Business, and Forbes. He holds degrees from Vanderbilt University and the University of Maryland, advises organizations such as CuesHub, and has served on and led several charitable boards.

  • Founder & President of PerformancePoint LLC
  • International author of 4 books, including Never Delegate Again (intro by Marshall Goldsmith)
  • 2024–2026 Top 30 Global Gurus in Organizational Culture
  • 2025 James House Williamson Award Recipient
  • Top Keynote Speakers to Follow to Change Your Life — 2025
  • Featured in Fortune, FOX Business, and Forbes
  • Degrees from Vanderbilt University & University of Maryland
  • 30+ years of corporate experience across industries

As Featured In

Fortune magazineForbesFOX BusinessInc. magazinestrategy+businessHR Professionals Magazine

Speaking & Association Affiliations

SHRM — Society for Human Resource ManagementATD — Association for Talent Development
Keynote Topics & Masterclasses

Nine high-impact sessions. One purpose: prepare your people and your organization for what comes next.

Every keynote is customized to your audience, industry, and strategic priorities — and paired with pre- and post-event resources for your leadership team.

Future Proof

Keeping Your People (and Business) Relevant

Organizations don't become obsolete; their people's skills do. In this high-impact session, leaders discover how to build a continuous learning ecosystem that keeps their workforce—and their bottom line—ahead of the curve. Learn how to shift your team from a legacy mindset of "this is how we've always done it" to a future-focused mindset of "what's next?"

  • →Great For: Annual meetings, leadership retreats, and industries facing rapid disruption.
  • →Key Takeaway: A concrete blueprint to future-proof your talent and foster a culture of continuous adaptation.
See details & inquire

Thrive

Cultivating a Culture of Sustainable High Performance

Burnout is an organizational failure, not a personal one. This session reveals how to move past mere corporate survival and build a sustainable ecosystem where employee well-being directly drives record-breaking business results.

  • →Great For: HR conferences, executive summits, and companies scaling through intense growth.
  • →Key Takeaway: Actionable strategies to build a high-trust, high-energy workplace where top talent wants to stay and thrive.
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Leadership Balance

The Tightrope Dance of Profit, People, and Customers

Every leader is walking a high-wire tightrope. Focus too much on the numbers, and your people leave; focus too much on the perks, and your margin shrinks. This keynote delivers the practical frameworks required to master the delicate, daily dance of balancing the customer, the employee, and the balance sheet simultaneously.

  • →Great For: C-Suite executives, directors, and operational managers.
  • →Key Takeaway: A decision-making framework that protects your profit margins without sacrificing your people.
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The Loyalty Factor

Cracking the New Rules of Engagement

Loyalty isn't dead—it has just evolved. The legacy tactics of golden handcuffs and basic point systems no longer work on modern consumers or employees. This session cracks the code on the new currency of deep, unshakeable engagement.

  • →Great For: Sales kickoffs, marketing conferences, and talent acquisition teams.
  • →Key Takeaway: The psychological shifts required to turn transactional buyers and workers into fierce, lifelong brand advocates.
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Growth

Stretching Mindsets to Unlock Human Potential

True organizational growth is always a byproduct of human growth. You cannot build a next-level company with current-level mindsets. This transformative session challenges individuals to break free from self-imposed limits, embrace the discomfort of personal evolution, and radically stretch their capabilities. Discover how to transition your people from a fixed state of comfort to a dynamic state of continuous personal and professional expansion.

  • →Great For: Talent development summits, leadership retreats, and organizations looking to re-energize, upskill, and elevate their workforce.
  • →Key Takeaway: A practical framework for activating a deep growth mindset, overcoming internal resistance to stretching capabilities, and unleashing the latent human potential within your teams.
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FastForward

Leading with Agility and Resilience Through Change

Speed is nothing without direction. This keynote equips leaders with the emotional and operational toolkit to guide their teams through rapid, unpredictable market shifts without breaking their corporate culture.

  • →Great For: Change management initiatives, mergers & acquisitions, and fast-paced corporate sectors.
  • →Key Takeaway: Proven methods to build team resilience, reduce change fatigue, and turn industry uncertainty into a competitive advantage.
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Rebound

Turning Service Failures into Customer Devotion

Mistakes happen, but a botched recovery is unforgivable. Discover the "Rebound Strategy"—a step-by-step framework for taking a frustrated customer after an organizational failure and turning them into your biggest fan for life.

  • →Great For: Customer experience (CX) teams, account managers, and hospitality/service industries.
  • →Key Takeaway: How to capitalize on the "service recovery paradox" to turn operational errors into deep customer loyalty.
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The Love Factor

Re-Recruiting Your Team Through Organizational Evolution

Great leadership isn't a one-time sell. As your company pivots, rebrands, and grows, your people can easily feel left behind. Learn how to effectively "re-recruit" your staff, helping them fall back in love with the organization through every major transformation.

  • →Great For: Internal communication rollouts, culture turnarounds, and long-tenured companies undergoing major shifts.
  • →Key Takeaway: How to communicate organizational change in a way that builds immediate emotional buy-in and deep alignment.
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Brand or Deal Loyalty?

Stop Buying Customers and Start Building Fans

Be careful how you train your audience. If you only win customers through discounts, perks, and promotions, you aren't building brand loyalty—you're renting deal loyalty. This eye-opening session teaches you how to stop competing on price and start winning on purpose.

  • →Great For: Brand strategists, CMOs, and retail/B2B sales leaders.
  • →Key Takeaway: A comprehensive audit of your current customer incentives to ensure you are building sustainable, value-driven relationships rather than expensive transactional habits.
See details & inquire
Free Resources for Event Planners

Everything your selection committee needs — in two PDFs.

Both are direct downloads. No form, no follow-up email — just the assets your team needs to greenlight the booking.

  • Signature keynotes with learning objectives
  • Short + long speaker bio (copy/paste-ready)
  • Client list, testimonials & media features
  • A/V, stage, and travel requirements
Quick reference · 1 page

Speaker One-Sheet

At-a-glance summary: bio, signature keynotes, client list, and contact — perfect for forwarding internally.

Download PDF (388 KB)
Full kit · 5 pages

Full Speaker Kit

Cover, full bio, three signature keynotes with objectives, testimonials, client list, and A/V + travel requirements.

Download PDF (250 KB)
Four Published Books

Frameworks your team can use the day after the keynote.

Never Delegate Again — book by Brad Federman
BenBella Books · Intro by Marshall Goldsmith
Best-Selling Book

Never Delegate Again

Uncover the Secret to Growing Your Company, Your People and Yourself

  • Replaces broken delegation with a cultivation system
  • Reclaim 8+ hours per week without losing control
  • Build accountability that runs without you in the room
Buy on AmazonMore about this bookWiley publisher logo
Cultivating Culture — book by Brad Federman
Jossey-Bass · Wiley

Cultivating Culture

101 Ways to Foster Engagement in 15 Minutes or Less

  • 101 micro-practices leaders can run between meetings
  • Framework for diagnosing the gap between values and behavior
  • Field-tested across Fortune 500s, hospitals, and high-growth startups
Buy on AmazonMore about this bookWiley publisher logo
Employee Engagement — book by Brad Federman
Jossey-Bass · Wiley · Foreword by Tom Schmitt

Employee Engagement

A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty

  • Proven roadmap to drive measurable business results through people
  • Strategies to optimize performance at every organizational level
  • Framework for building loyalty that reduces costly turnover
Buy on AmazonMore about this bookWiley publisher logo
101 Great Ways to Enhance Your Career — book by Brad Federman
Edited by Michelle A. Riklan & David Riklan

101 Great Ways to Enhance Your Career

Featured contributor alongside Brian Tracy, Laura DeCarlo, Tory Johnson & other leading experts

  • Contributing author with industry-leading career experts
  • Practical strategies for professional growth and advancement
  • Insights drawn from decades of leadership and culture work
Buy on AmazonMore about this book
What Clients Say

The people who hire Brad keep hiring Brad.

Brad not only is he a practiced people whisperer, but he's also one of the unique individuals so grounded in people and culture that my learning in this space was beginning all over again.
Ed Magee
EVP Operations, Fender Music Corporation
I had the opportunity to hear Brad's excellent presentation at the "Taking Control of Your Non-Profit Career Path" conference. He encouraged us to have the "right mindset" in strategically tackling our career path. At the end of the conference, Brad challenged us to find our individual distinctiveness and to use it to further our career's future. Overall, great speaker!
Carey Treadwell, CMILT
Director of Operational Excellence, Aries Worldwide Logistics
Brad is a dynamic person and speaker. I have attended several seminars that were taught by him. He was inventive and very knowledgeable about each subject.
Jim Wogsland
Director of Brand Performance, Hilton Worldwide
I had the great pleasure of meeting Brad last year just after taking my new position within my company. Brad is personable, intelligent and very respectful of the time that you spend with him. I have used many of the exercises Brad took my team through in my own work with amazing results. I highly recommend Brad to any business that wants to sell more, service more and grow more.
Lauren Russo
EVP Managing Partner, Horizon Media
Book Brad

Bring Brad to your next event.

Tell us about your event and we'll respond within one business day with availability, fees, and a tailored proposal.

  • Pre-event discovery call
    30-min strategy call to align your goals with the keynote.
  • Custom-tailored content
    Built on your data, industry context, and audience priorities.
  • On-site stage presence
    Polished delivery, Q&A facilitation, and book signing options.
  • Post-event resources
    Leader guides, micro-practices, and a 30-60-90 reinforcement plan.