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Best Selling Author & Speaker
As featured in...


Cultivating Culture:

101 Ways to Foster Engagement in 15 Minutes or Less


Culture cannot be a set-it-and-forget-it aspect of your business. Weaving culture-building into your daily and weekly activities strengthens the engagement of your people and reinforces the key principles of your desired culture, making it a reality.
In Cultivating Culture, author, speaker, and leadership coach Brad Federman provides actionable tools for immediately promoting better teamwork, creating two-way conversations with your people, and gaining better feedback about how things are really going. 



Brad is an author, a speaker and a consultant with more than 25 years of corporate experience in various aspects of human resources including performance management and employee engagement, employee compensation, executive recruiting, change management and instructional design. His background also includes sales, marketing, product development and operations.



Brad works with clients to create healthy organizations through employee and customer engagement, leadership, sales and customer service. He helps clients develop the best talent and reputation and provides them with the tools to help clients become the organization of choice for both employees and customers.


Brad is a masterful presenter. He does his homework thoroughly, immediately capturing audience attention, engaging them with relevant stories, anecdotes, humor -- and POW! landing a message that's totally on point. I've seen him effectively engage business and community leaders and, most recently, students in a leadership/mentoring program. Their evaluations and comments are unanimously positive. Whenever I recommend Brad Federman, he makes ME look good!

- Shelley Baur

CEO, One Source Associates

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