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Jossey-Bass · Wiley
Cultivating Culture
101 Ways to Foster Engagement in 15 Minutes or Less
About the book
Most culture books leave leaders inspired but stuck. Cultivating Culture is the field manual: 101 specific practices, each runnable in 15 minutes or less, that compound into the kind of culture people don't want to leave.
Brad pairs each practice with the science behind it and the leadership behavior it builds — making it equally useful for the CEO and the new front-line manager.
What's inside
- 101 micro-practices leaders can run between meetings
- Framework for diagnosing the gap between values and behavior
- Field-tested across Fortune 500s, hospitals, and high-growth startups
Bring the book to your stage.
Brad delivers a keynote based on each book — customized to your audience, with copies for every attendee available.
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