The Loyalty Factor
Cracking the New Rules of Engagement
The new generation of buyers and employees has rewritten the loyalty contract. They don't owe you their commitment because of tenure, perks, or points — they grant it based on meaning, mastery, and how you handle their worst moments.
Brad unpacks the four shifts that separate the brands and managers people stay with from the ones they tolerate.
Best for
Sales kickoffs, marketing conferences, and talent acquisition teams.
Key takeaway
The psychological shifts required to turn transactional buyers and workers into fierce, lifelong brand advocates.
What your audience will learn
- Distinguish bought loyalty from earned loyalty (and why the first is fragile)
- Map the four moments that make or break long-term engagement
- Redesign your incentive system around meaning, not transactions
- Build a recovery playbook that creates fans out of failures
Ready to bring The Loyalty Factor to your event?
Every keynote is customized to your audience, industry, and strategic priorities — with pre- and post-event resources for your leadership team.
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